When consumers want their homes to smell good, they rely on candles as their top choice, according to Unity Marketing’s new Home Fragrance and Candle Report 2005. The study revealed that candle sales in 2004 reached $3.7 billion, just under half of the total $8.3 billion home fragrance market. Seventy percent of those surveyed agreed that fragrance, as opposed to style or design, is the most important factor when buying candles. The majority also agreed that the influence candles have on one’s m...